The Welch’s Grape Juice Stand was a refreshment stand in Disneyland’s Fantasyland, operating from July 17, 1955, to 1982. Located near the Fantasyland Theater (later Pinocchio’s Daring Journey), it served fresh grape juice and frozen juice bars, sponsored by Welch’s, a leading grape product company. The stand featured a whimsical Fantasia-themed mural and plastic grape-shaped cups, closing during the 1983 Fantasyland remodel.
Below are 10 fun facts about the Welch’s Grape Juice Stand (1955–1982) at Disneyland:
- Fantasia Mural: The stand’s counter was backed by a vibrant mural inspired by Fantasia’s Pastoral Symphony, depicting centaurs, cherubs, and unicorns hauling Concord grapes, designed by Disney artist Eyvind Earle.
- Grape-Shaped Cups: Guests received grape juice in durable plastic cups shaped like a bunch of purple grapes, designed as keepsake souvenirs for home use.
- Frozen Bar Variety: The stand offered frozen grape juice bars in purple, red, and white grape flavors, providing a refreshing treat on hot days.
- Strategic Location: Positioned between Snow White’s Scary Adventures and the Fantasyland Theater, the stand was easily accessible near the Sleeping Beauty Castle courtyard.
- Welch’s Sponsorship: Operated by Welch’s, the stand promoted their Concord grape products, aligning with Disneyland’s tradition of corporate-sponsored attractions.
- Quick-Service Setup: The open-air counter allowed fast service, with cast members pouring fresh grape juice or handing out pre-frozen bars to keep lines moving.
- Themed Signage: An overhead arch of oversized plastic grapes marked the stand, reinforcing the grape theme and making it a visual landmark in Fantasyland.
- Affordable Refreshments: In the late 1950s, grape juice and frozen bars cost around 25¢–50¢, offering budget-friendly options for families exploring Fantasyland.
- Complementary Theater: Guests often paired visits with the nearby Fantasyland Theater, enjoying juice or bars after watching Mickey Mouse cartoons or live shows.
- Closure for Remodel: The stand closed in 1982 during Fantasyland’s 1983 overhaul, with its space repurposed for Pinocchio’s Daring Journey and the Village Haus Restaurant.
